"According to RG Vogue, model Fernanda Motta has been confirmed as the presenter of Brazil's Next Top Model, the national franchise of Tyra Banks' popular show. The panel of judges will include designer Alexandre Herchcovitch, editor Erika Palomino, and Paulo Borges, responsible for São Paulo Fashion Week. The winner will be featured on the cover of Elle Brazil and score a modeling contract with Ford. The show will debut on Sony on October 3."
Mr. Herchovitch is certainly a strange choice for those of us familiar with the American version of Top Model, in all its camp and unrealistic glory. An actual, reputable, well-known designer being featured on the show is a bit of an anomaly, especially the talented Herchovitch, with his avant garde bent. I'm really excited that Brazillians and copyright violaters alike will get to see a bit of real-world fashion on TV, particularly since that real-world fashion is sold at my favorite store. This sort of exposure is wonderful, and once I learn Portuguese, I'll definitely be watching.
Story source: RG Vogue via madeinbrazil.typepad.com
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